Paolo Pescatore, a TMT analyst with PP Foresight, claims that despite Google recently shutting down its Stadia streaming service, gaming is still a huge possibility that the company cannot ignore.

Google stated that it would discontinue its Stadia cloud gaming platform and would issue refunds to those who had purchased the Stadia controller and other supplemental materials.

For a programme that 'promised so much,' according to Pescatore, the closure is unfortunate. Stadia is arguably ahead of its time and demonstrates that much work needs to be done before true cloud gaming services can take off, according to him.

The widespread use of gaming consoles and other portable electronics during the pandemic, he continued, contributed to the industry's downfall.

'I still think the cloud is where gaming is headed, but the majority of gamers still prefer the console-based experience, so it will take some time to build up consumer interest.'

Google had a 'cloud gaming' revolution planned after its 2019 announcement, much like Netflix had done with movies. That is, a monthly subscription fee that enables players without a console to stream games.

However, Google admitted defeat in a blog post. 'While Stadia's approach to streaming games for customers was built on a strong technological foundation, it hasn't acquired the traction with users that we expected, so we've made the tough choice to begin winding down our Stadia streaming service,' the company said.

To allow users to finish their final play seasons, Google stated that gamers will still have access to their game libraries and be able to play through January 18, 2023. Google also stated that it anticipates finishing the majority of reimbursements by mid-January.

Due to developers' hesitation to make their best games available and consumers' reluctance to pay a monthly membership cost, Stadia has suffered since its launch.

Video from Stadia games is streamed to a TV or mobile device from servers at Google data centres located all over the world.

In a blog post, Stadia's vice-president and general manager Phil Harrison wrote: 'A few years back, we also established Stadia, a consumer gaming service.

Although Stadia's strategy for providing game streaming to consumers was based on a solid technological basis, it hasn't been well received by users, therefore we've had to make the difficult choice to start winding down our Stadia streaming service.

When it comes to eliminating products that don't work out, Google is pretty ruthless. Visit the website Killed by Google to get lost in a long list of sadly discontinued Google brands—many of which you've probably never heard of.

2019 saw the highly publicised introduction of Stadia, which was unmistakably Google's effort to corner the lucrative gaming business.

Stadia offered more than just game streaming; it also had custom hardware. Even if you are a big in your own right, competing with the gaming titans is difficult.